The Handy Bloke branding project was one our bigger projects for 2012. The website itself wasn’t that big but as this was a new business the branding exercise included:

What the Client Wanted

Bruce wanted a simple but effective brand that would allow him to grow his business quickly. As it was a startup business the budget was limited so we looked at a mixture of offline (business cards and flyers) and online marketing (website, SEO, places and facebook).

What We Did

For this project we used a lot of different marketing techniques focussing mainly on the online area. Bruce did a letter box drop with his flyer around the local areas whilst we concentrated on the advertising online.

We really wanted to establish that The Handy Bloke was a really trusted company and that people would love working with The Handy Bloke, and see the business as a very down to earth and trustworthy person like Bruce.

We used Facebook Ads to quickly grow the Facebook page and really targeted this to people within 25 miles of Gosford. We also really concentrated on people who were single and also the older categories. The page grew from 30 followers to around 180 within 3 weeks.

We also did a lot of local marketing such as search engine optimisation and getting The Handy Bloke onto Google Places.

We also  make sure to get testimonials from his happy clients and put this out onto Facebook and the website. We even try and use before and after images on the Facebook page so that everyone can see the quality of work.

The Result

The Handy Bloke is now that busy that they are booked up with work nearly two months in advance. The enquiries are coming from a range of places now such as Facebook, the website, some local websites, the flyers and now word of mouth (which is even more powerful!).

They even have a few local Real Estate companies on board too which is fantastic for regular work.

So within the space of four months business is booming!

3 Responses

  1. Hi Nicole,

    I am looking at various options for website set up and social media plus overall effective marketing of my business The Noosa Concierge.
    I am feeling quite overwhelmed with the path forward and the myriad of options(not to mention the hard sell of the local web specialists here in Noosa) but found your site via a recommendation from a friend at Mirvac.
    Would you be interested in working with me to get this up and running? I have a dedicated budget and was hoping to get something like the tradie package in the vicinity of $1000.00.

    Please let me know if that is achievable, many thanks.

    Kate.

    1. Hi Kate

      Thanks for your question and I can totally understand that it can be very overwhelming with all the information out there. I can definitely help you in understanding how it all works and fits together.

      I think that the Tradesman Package would work well for you. It is really for local businesses who want to get online fast and it comes with the basics of what you need in order to get started.

      I will send you an email shortly with some information and organise a time with you to give you a call to chat about it all and explain everything to help with your feeling of overwhelm.

      Cheers
      Nicole

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