One of the best things about Facebook pages is you can have multiple admins on the page. Meaning that several people in an organisation can post on behalf of a page, without them having access to your personal profile.
Now whilst this is a good thing, here are a few things you need to know about making people admins on your page.
They can remove you as an administrator
Once someone has administrator access on your page, they can remove admins from a page. This means that any of your staff (or anyone who is an admin) can effectively remove you from the Facebook page (this is not ideal). Granted this is a great feature as you can remove people when they leave your organisation however it does mean you need to be very strict on who you give admin rights to.
Tips to prevent abuse
- Have a strict Social Media policy for employees or contractors.
- Ensure that whenever someone leaves your organisation, or you don’t need them to have access anymore that you remove them as an admin on the page.
- Only give administrator access if necessary for them to perform their roles.
- Never ever give your Facebook password to anyone. It is better to make them an admin temporarily and then remove them.
Admins can post on your page
Ok so this is not a bad thing, and it is why Facebook has created the option of multiple admins so more than one person can post on behalf of the company. However, if the page is your company (and your staff managing it) you really do need to be careful at what people post out on behalf of your company. At the end of the day, it is your company and you need to be in control of what the public sees.
Tips to prevent abuse
- Again, have a strict Social Media policy for employees or contractors.
- Ensure in the policy you outline how people are to respond to customers (both good and bad). This includes a time limit on how quickly to respond (ie. within 48 hours).
How do I remove admins?
The best thing is Facebook makes it relatively easy for you to remove people from your page.
All you need to do is follow these steps.
1. Go to your page
2. In your Admin Panel, click on Manage page and then Edit Page
3. Click on Manage Admins, then click on the cross next to the admin you wish to remove.
4. Then you need to save your changes. Click save, then you will be prompted to enter your Facebook password and then hit confirm.
That’s it, now your administrator has been removed.
There can be a lot of reasons why you need to make someone an administrator on your page (for example we always request our social media clients make us an admin temporarily when designing their new page). But as with everything web-based you just need to be very mindful of the security risks to your company’s online presence and minimise the risks to your page.