Google Analytics (GA4) is great for showing you how much traffic is coming to your website. You want to be able to see how many people are coming to your website, how long they stay for and what pages they are visiting the most. This information is really useful especially when it comes to eCommerce websites.
However, issues can come up if you as the business owner visit your website all the time. This can alter your correct analytics results as it will show your activity in the reports too.
Thankfully there is a simple solution and that is filtering your IP address from your GA4 reports.
How to Exclude a Single IP Address
The very first thing you need to know is your IP address. You can find this by a simple Google “whats my IP” and it will give you a string of numbers.
You can also use this website “Whats My IP Address” to do this.
Secondly you MUST have Editor access to your Google Analytics 4 property.