Google has rolled out a new feature for Google Business My Business Profiles. This will allow you to add social media profile links to your business profile. You will only be able to add one link per social media platform.
Google has confirmed you can add one of each of the following social media links to your Business Profile:
- TikTok
- X (formerly known as Twitter)
- YouTube
To add social media links to your Google Business profile you can follow these steps:
- Go to your Business Profile.
- Click Edit profile
Business information
Contact.
- To edit, click Social profiles
- In the drop down that opens, select the social media link you would like to add.
- In the web address field, add the link.
- Click Save.
Go to your Google Business Profile
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Click Edit Profile
Once you have signed into Google My Business you will want to click on the Edit Profile button.

Edit the Contact section of your Profile
You can click on the Contact headline at the top of your ‘Edit Profile’ section. This will take you to the main contact area (or you can scroll to this section).

To edit click Social Profiles
Once you are down at the Social Profiles section you can select which profiles you wish to add by click on the + Add Social Profile button.
This will allow you to choose between Facebook, Instagram, YouTube, Linked In, Twitter (X), TikTok or Pinterest.

Choose your social platform and add your links
To add your social profiles you will want to go to your live social media profile links and copy those over and paste into the relevant social media profile area.

Once you have added all your social media profiles you can click Save. This will then be sent to Google for a review. This generally takes around 10 minutes for Google approve the amendments to your profile.
Once this approval has been done you will see the profiles added to the bottom of your Google My Businss profile.