Google announces significant changes to ‘mobile unfriendly’ websites

Is your website mobile friendly? If not then now is the time to think about it with the news that Google will be using mobile friendliness as a ranking criteria.

Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices.

To get help with making a mobile-friendly site, check out our guide to mobile-friendly sites. If you’re a webmaster, you can get ready for this change by using the following tools to see how Googlebot views your pages:

SEO Cheatsheet


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