Smarter Property Investing is a Melbourne-based business led by Christine Williams, a property investment coach helping Australians build long-term wealth through strategic property decisions. Christine is known for her honest, down-to-earth approach, empowering clients with knowledge rather than selling hype.
When Christine reached out to Picasso Media, her goal was to create a professional website that reflected her credibility, generated qualified leads, and provided a better online experience for both new and existing clients. A key feature of the project was building a secure member-only area to host her online course content and exclusive investor resources.
We delivered a fresh, responsive website using WordPress and Divi, complete with SEO-optimised service pages, a streamlined user journey, and integrated calls to action. The member hub allows Christine’s clients to access content at their own pace, while the public-facing site supports lead generation, builds trust, and clearly communicates her value proposition.
The result is a polished, professional platform that supports Christine’s goals and continues to grow with her business.
About the Business:
Smarter Property Investing is an Australian-based coaching business founded by Christine Williams, a property mentor who helps everyday Australians grow wealth through ethical and strategic property investment. Christine’s approach is highly personalised, and she’s passionate about educating her clients through every step of the process — from first-time investors to experienced landlords.
Her business needed more than just a brochure-style website. She required a professional platform that could support lead generation, showcase her experience, and also host a secure member-only area for course content and client resources.
The Challenge:
Christine’s previous website didn’t reflect the credibility or growth of her business. It was text-heavy, lacked modern design, and wasn’t mobile-friendly — which was frustrating for users, especially those accessing her content on the go.
Beyond the front-facing site, Christine also needed a secure, easy-to-use membership platform to deliver her online programs and exclusive investor resources. The goal was to create a seamless client journey: from lead capture through to enrolment and ongoing support.
Our Approach:
We began by restructuring the website to guide users through a clear journey — from learning about property investing, to booking a call, to joining Christine’s programs. We used WordPress and the Divi builder to develop a clean, user-friendly site that aligned with her brand: modern, honest, and approachable.
For the membership area, we integrated a private learning hub where course materials, downloadable worksheets, and exclusive videos could be securely accessed. The system was built to be scalable — allowing Christine to grow her digital offerings over time without switching platforms.
We also incorporated lead generation strategies through strategic calls-to-action, testimonial showcases, and simplified service pages. A blog and media section were added to feature Christine’s frequent expert appearances and help boost organic traffic through SEO.
What We Delivered:
- Responsive WordPress website using Divi
- Fully branded design aligned with Christine’s personality and niche
- SEO-optimised content and page structure targeting property investment keywords
- Integrated lead capture forms and contact flows
- Member-only course and resource area with restricted access
- Blog and media area for ongoing authority-building
- Custom testimonials and case study sections
The Outcome:
Christine now has a website that feels like an extension of her client experience — clear, helpful, and full of value. It works as a lead generation engine, a credibility-builder, and a delivery platform for her courses and programs.
Since launch, Christine has reported more high-quality leads, improved engagement on her content, and positive feedback from clients using the course portal. The new website positions Smarter Property Investing as a trusted, scalable brand in the financial services space.