MH Financial is a trusted financial planning firm based on the Central Coast, offering personalised advice in areas like retirement planning, superannuation, and investment strategies. Their mission is to help clients make informed decisions about their financial future with clarity and confidence.
The team at MH Financial came to Picasso Media looking to modernise their website and ensure it reflected their professional, reliable reputation. Their old website was outdated, difficult to update, and lacked the visual clarity and SEO structure needed to attract new clients.
We worked closely with MH Financial to design a clean, approachable, and user-friendly website that speaks directly to their target audience — individuals and families seeking financial guidance. The new site features streamlined navigation, service-based landing pages, and strong calls to action to encourage enquiry.
Built with WordPress and Divi, the website is fully mobile-responsive, SEO-optimised, and easy to update. In addition to the redesign, we continue to provide secure and reliable hosting, ensuring their website remains fast, protected, and always accessible to current and future clients.
MH Financial is a Central Coast-based financial advisory firm offering a wide range of services, including investment advice, retirement planning, wealth creation, and superannuation strategies. Their approach is client-first — focused on building long-term relationships and delivering tailored advice that meets each individual’s goals.
As a long-standing and respected business in the region, MH Financial needed a website that reflected their professionalism and helped attract and convert new clients looking for trustworthy financial guidance.
The Challenge:
The existing website was dated in both design and functionality. It lacked clear navigation, had no SEO strategy in place, and wasn’t mobile-optimised — a major issue given the increasing number of clients browsing on phones and tablets.
Additionally, the old site didn’t convey MH Financial’s strengths effectively. There was minimal emphasis on their service offerings, no real structure to guide potential clients, and no lead capture strategy in place.
Our Approach:
We started by auditing their current content and mapping out a new structure focused on user experience. Our goal was to simplify the customer journey — making it easy to understand their services, trust their expertise, and get in touch.
We designed a custom website using WordPress and the Divi builder, focusing on clarity, minimalism, and professionalism. Each service — such as investment advice, financial planning, and superannuation — was given its own SEO-optimised page to help with organic traffic.
Strong calls-to-action were placed strategically throughout the site to encourage enquiries, and testimonials were highlighted to provide social proof. We also ensured the website met all key performance benchmarks, from mobile responsiveness to site speed and security.
What We Delivered:
- Custom WordPress website using Divi
- SEO-optimised content structure and service pages
- Responsive design for mobile, tablet, and desktop
- Clear calls to action and simple enquiry forms
- Google Analytics integration for performance tracking
- Ongoing hosting and technical support
The Outcome:
Since launching the new website, MH Financial has reported increased visibility in local search results and improved engagement from site visitors. Their enquiries through the contact form have increased, and the site is now a professional, easy-to-manage tool that supports their business growth.
Thanks to Picasso Media’s ongoing hosting service, the MH Financial site remains secure, up to date, and fast-loading — giving the team peace of mind and allowing them to focus on serving their clients.