Country Wide Wealth is a well-established financial planning firm based on the Central Coast, working with clients to achieve financial clarity across areas like superannuation, retirement planning, personal insurance and investment strategy.
The team came to Picasso Media seeking a complete website redesign. Their existing website was outdated, lacked clear messaging, and wasn’t ranking in search results — all of which were holding them back from attracting new leads online.
We created a fresh, easy-to-navigate website using WordPress and Elementor, with clear service breakdowns, strong SEO foundations, and intuitive calls to action to guide users toward booking a consultation. Each page was crafted to build trust, highlight the firm’s expertise, and make financial planning approachable for a wider audience.
Alongside the design, we also provide reliable website hosting, keeping the site secure, fast, and always accessible to clients. The result is a professional and polished platform that reflects Country Wide Wealth’s expertise and supports the growth of their client base across the Central Coast.
About the Business:
Country Wide Wealth is a Central Coast-based financial planning business committed to helping clients take control of their finances through honest, expert advice. Their team of advisers supports individuals and families across superannuation, investment, insurance and retirement planning, with a focus on long-term relationships and personalised service.
While their advice and support are highly trusted by clients, their website no longer reflected that same level of credibility or professionalism. They approached us for a full website refresh — one that would be SEO-friendly, mobile-responsive, and structured for lead generation.
The Challenge:
The old website had an outdated look, limited content structure, and lacked any real search engine optimisation. The user journey was unclear, there were no dedicated landing pages for services, and mobile usability was poor — all of which impacted enquiries and user trust.
The team also needed a hosting partner they could rely on for day-to-day performance, backups, and future updates, so they wouldn’t need to worry about the technical side of their online presence.
Our Approach:
We began by developing a new site structure focused on simplicity, professionalism and SEO clarity. Each core service — including financial planning, retirement advice, and investment management — was given a dedicated page optimised for local keywords.
Using WordPress and Elementor, we built a modern, clean layout with thoughtful spacing, easy navigation, and a cohesive brand feel. We used calls to action across every page to encourage users to reach out, while the homepage was reworked to immediately communicate credibility and client benefits.
From an SEO perspective, we targeted keywords like “financial planner Central Coast”, “retirement planning Central Coast”, and “wealth advice NSW”, ensuring that each service page was structured to support rankings in both local and industry-related searches.
We also moved their website to our secure hosting platform, ensuring regular backups, plugin maintenance, and performance monitoring.
What We Delivered:
- Full website redesign using WordPress + Elementor
- Restructured content and user experience
- SEO-optimised pages for local and industry keywords
- Mobile-first design with strong calls to action
- Google Analytics + tracking setup
- Ongoing hosting, updates and security monitoring
The Outcome:
Country Wide Wealth now has a trustworthy, high-performing website that reflects their expertise and builds confidence with prospective clients. Their improved SEO performance and streamlined layout are helping generate more enquiries, and the team can now confidently send clients and partners to a professional digital space that supports their brand.
With hosting handled by Picasso Media, the team has peace of mind knowing their website is protected, optimised, and ready to grow with the business.