AM Pest Solutions is a family-run pest control business based on the Central Coast, offering reliable and professional services for both residential and commercial clients. With a strong local reputation and decades of industry experience, the team needed a website that would attract more local customers and help convert Google searches into real bookings.
When they came to Picasso Media, their business was growing by word of mouth but lacked a strong online presence. They wanted a website that would establish trust, clearly outline their services, and help them get found on Google — particularly in suburbs across the Central Coast and Lake Macquarie regions.
We created a clean, conversion-focused website that speaks directly to the needs of homeowners and businesses dealing with pest issues. Each service has its own SEO-optimised landing page, supported by suburb-based targeting and ongoing local SEO strategies.
Today, we continue to support AM Pest Solutions with monthly SEO to ensure their site ranks in local search results, driving new enquiries and helping the business continue to grow through strong online visibility.
About the Business:
AM Pest Solutions is a Central Coast-based pest control company specialising in safe, effective, and family-friendly treatments. With services including termite management, cockroach control, end-of-lease pest sprays, and commercial pest solutions, their reputation has been built on trust, fast response times, and customer satisfaction.
The business had grown steadily through referrals and repeat customers, but they recognised the need to build a stronger digital presence to reach more local households and businesses actively searching for pest control online.
The Challenge:
Prior to working with Picasso Media, AM Pest Solutions had no website and minimal digital visibility. Their business relied on offline marketing and referrals, but they were missing out on high-intent traffic from people Googling services like “termite control Central Coast” or “cockroach treatment near me”.
They needed a professional website that was fast, mobile-friendly, and optimised for local search. Beyond that, they wanted an ongoing SEO strategy to consistently improve their rankings across multiple suburbs and service categories.
Our Approach:
We started by building a custom WordPress website using Divi, focused on clean layout, easy navigation, and persuasive messaging. The design needed to communicate professionalism and urgency while also building trust with homeowners and real estate clients.
Each service was given a dedicated page — including termite treatment, spider control, and end-of-lease sprays — all structured with targeted local keywords and FAQs to improve organic performance. Strong calls to action and contact forms were used throughout to encourage immediate enquiries.
Once the site launched, we began ongoing monthly Local SEO for AM Pest Solutions. This includes:
- Keyword tracking for core services and suburbs
- Content updates and service area expansions
- Google Business Profile optimisation
- Monthly SEO reports with insights and actions
- Link building from relevant local directories
Our strategy focused on gaining visibility in local map packs and suburb-specific search terms, helping the business grow its presence not just across the Central Coast, but in surrounding areas like Lake Macquarie and Newcastle.
What We Delivered:
- Custom WordPress website design using Divi
- SEO-optimised landing pages for each service
- Mobile-first design and fast performance
- Local SEO strategy and monthly optimisation
- Google Business Profile updates and suburb targeting
- Analytics and ranking reports for tracking growth
The Outcome:
Since launching the new website and Local SEO campaign, AM Pest Solutions has seen a noticeable increase in website traffic and qualified enquiries — especially through Google Search and Maps.
Their business now ranks on the first page for key search terms like “pest control Central Coast” and “termite treatment near me”, and they’ve become a trusted name in the local pest control industry thanks to a strong online presence.