Magnify Up is a Sydney-based accounting and bookkeeping firm offering expert support to small businesses, startups, and entrepreneurs. With services covering everything from payroll and BAS lodgements to financial reporting and strategy, the business needed a website that would communicate trust, experience, and clarity.
The team approached Picasso Media for a fresh, modern website that would not only reflect their growing brand but also serve as a lead generation tool. The goal was to simplify the way their services were presented and make it easier for potential clients to understand how Magnify Up could help with their business finances.
We built a sleek, professional website using WordPress and Elementor with a focus on easy navigation, sharp visual design, and clear service breakdowns. Each page was crafted to build trust and encourage enquiry — with strong calls to action, testimonials, and an accessible layout on all devices.
Alongside the design, we implemented foundational SEO to support local visibility for bookkeeping and accounting search terms, helping Magnify Up connect with business owners looking for expert financial support in Sydney and beyond.
About the Business:
Magnify Up is an accounting and bookkeeping firm supporting small to medium-sized businesses across Sydney. With a proactive and friendly approach, the business provides services such as BAS and GST reporting, payroll management, monthly reconciliations, cash flow support, and cloud-based bookkeeping.
The founder is passionate about making business finances less overwhelming and more empowering — offering personalised support that helps business owners understand their numbers, stay compliant, and plan for growth.
The Challenge:
Before working with Picasso Media, Magnify Up had no dedicated website or a platform that properly showcased their services. While the business had gained some traction through referrals and networking, they lacked a professional digital presence to support online enquiries and build credibility with new prospects.
They needed a website that looked sharp, was easy to manage, and clearly explained what they did — without overwhelming visitors with too much jargon. It also had to be mobile-friendly and optimised for people searching locally for bookkeeping or accounting support in Sydney.
Our Approach:
We designed a custom website using WordPress and Elementor, with a focus on clean layout, strategic messaging, and strong trust signals. The homepage features a clear summary of services and outcomes, supported by testimonials and easy-to-follow calls to action.
Each key service — such as bookkeeping, BAS lodgement, payroll, and reporting — was given its own section with SEO-optimised content and client-friendly explanations. We avoided accounting jargon where possible and instead used plain language to communicate benefits and value.
To support long-term growth, we implemented an SEO foundation including:
- Local keyword research (e.g. “bookkeeper Sydney”, “BAS agent for small business”)
- SEO titles, descriptions, and image alt text
- Clean page structures and mobile performance enhancements
- Google indexing setup and analytics integration
We also provided training so the business owner could confidently update text or add blog posts in the future — giving them full control without needing a developer.
What We Delivered:
- WordPress website using Elementor
- Professionally branded design with clear content flow
- SEO setup targeting bookkeeping and accounting terms in Sydney
- Mobile-optimised layout with enquiry forms
- Google Analytics setup and performance tracking
- Easy-to-update backend for ongoing flexibility
The Outcome:
Magnify Up now has a polished and professional website that communicates expertise and clarity — two things every client wants in their bookkeeper. The new site positions the business for long-term growth by supporting both online visibility and streamlined enquiry generation.
With SEO foundations in place, they’re now more discoverable for local business owners looking for reliable financial support — and they finally have a digital presence that reflects the professionalism they deliver every day.
