Culinary Espresso is a specialty coffee roaster bringing premium coffee blends direct to consumers through a beautifully packaged, flavour-forward online experience. With a goal to grow their brand beyond local cafés and into homes across Australia, they needed an eCommerce website that would support seamless shopping, subscription options, and national shipping.
The team partnered with Picasso Media to design a fast, conversion-optimised website that would not only reflect their premium brand, but also make it easy for customers to discover products, learn about the blends, and check out quickly — no fuss.
We designed a custom WordPress website using Elementor and WooCommerce, complete with product filtering, subscriptions, and secure checkout functionality. Paired with a foundational SEO strategy and ongoing hosting, the site is now positioned to support consistent online sales and long-term brand growth.
From product discovery to post-purchase, every page was designed to build trust and make customers fall in love with good coffee again.
About the Business:
Culinary Espresso is an independent coffee roaster delivering handcrafted blends to coffee lovers across Australia. With a deep appreciation for bean origin, roast profiles, and flavour consistency, their goal was to build an online store that mirrored their premium product quality and made ordering online a simple, enjoyable experience.
With increasing competition in the online coffee space, the brand needed a website that was both visually striking and commercially effective — one that could handle both one-time purchases and subscription-based ordering with ease.
The Challenge:
The team at Culinary Espresso had no existing eCommerce site and needed help bringing their brand to life online. They wanted a platform that could grow with them, offer a high-end user experience, and allow for simple management of products, shipping, and customer enquiries.
Additionally, they were looking to increase visibility through Google and appear in searches for terms like “coffee beans online Australia” or “coffee subscriptions delivered”.
Our Approach:
We began with a clean and engaging website design using WordPress + Elementor and integrated WooCommerce for the online store. The homepage was designed to highlight featured blends, share the brand story, and direct customers to key shopping categories quickly.
Each product page includes detailed descriptions, tasting notes, and recommendations, giving customers the same care and guidance they’d receive in-store. We also built in optional coffee subscriptions so customers can receive regular deliveries without re-ordering each time.
To support discoverability, we implemented a foundational SEO strategy:
- Keyword optimisation for “buy coffee online”, “coffee beans delivered”, and brand-specific terms
- SEO titles, descriptions, and product alt text
- Category and product structure aligned with best SEO practices
- Google indexing setup and analytics integration
On top of design and SEO, we continue to provide secure, reliable website hosting, complete with performance monitoring, backups, and plugin updates to keep the site running smoothly.
What We Delivered:
- Custom eCommerce website using Elementor + WooCommerce
- Subscription setup for recurring orders
- SEO-optimised product and category pages
- Mobile-optimised, fast-loading design
- Payment gateway and shipping configuration
- Ongoing website hosting, updates and performance support
The Outcome:
Culinary Espresso now has a sleek, modern online store that supports both immediate sales and long-term customer retention through subscriptions. The site has become the brand’s central sales platform, helping to build awareness and generate consistent orders from coffee lovers around the country.
With secure hosting, strong SEO foundations, and a user-friendly backend, the business now has the tools and tech needed to scale confidently into the next phase of growth.