Addworth Partners is a trusted Australian-based bookkeeping and payroll firm specialising in the NDIS and healthcare sector. With a focus on compliance and award interpretation, they provide services to companies of all sizes across Australia.
We worked with Addworth Partners to deliver a professional website that reflected their expertise and positioned them as leaders in the complex world of payroll and award compliance. Our goal was to build a fast, secure, and modern site that was easy to navigate for busy business owners looking for payroll and bookkeeping support.
The site was built with WordPress and Elementor and included SEO targeting for national NDIS and healthcare keywords. Picasso Media also continues to support the business with secure website hosting, monthly updates, and ongoing optimisation.
About the Business
Addworth Partners are payroll and bookkeeping professionals servicing the NDIS and healthcare sectors across Australia. Their clients range from small support providers to large healthcare networks, all requiring award compliance and sector-specific reporting expertise.
The Challenge
Before working with us, Addworth Partners had no website or online lead funnel. Their brand lacked visibility in Google and didn’t appear in searches for industry-relevant terms. They needed a credible digital presence that would appeal to CEOs, finance managers and practice administrators — people who value precision and security.
Our Approach
We worked closely with the team to create a content structure that reflected their deep sector knowledge, without overwhelming the user. We used soft professional tones, designed a clean layout in Elementor, and developed pages for each of their core services.
SEO research focused on terms like “NDIS payroll provider”, “award interpretation Australia”, and “healthcare bookkeeping services”. We structured on-page SEO to support national reach while anchoring credibility through copywriting and case-study content blocks.
What We Delivered
- Custom WordPress website using Elementor
- SEO-optimised service pages targeting NDIS + healthcare keywords
- Responsive design with clear calls to action
- Hosting, SSL, backups and monthly site care
- Conversion-focused content and user pathways
The Outcome
The new Addworth Partners website has positioned them as a niche leader in a competitive space. With SEO now generating consistent traffic and the site serving as a first touchpoint for inbound enquiries, the business now has a scalable platform to support future growth.
The site has also reduced admin by making it easier for prospective clients to understand their services, request a quote, or connect with the team directly.